ROAS
Return on ad spend — ad revenue divided by ad spend, shown as a multiple (e.g. 4×). Higher is better, but it ignores product cost, so it is not profit.
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Flipkart Ad ROI Calculator
Enter your ad spend, orders, price and costs to calculate your Flipkart Ads ROAS, ACOS, net profit after ads, ad ROI and break-even ROAS.
Flipkart ad settlement
Import your ads report (or type the numbers), then enter your product cost.
ROI (revenue ÷ ad spend)3.99×
Ad revenue (orders × price)₹19,960.00
− Ad spend− ₹5,000.00
Bank settlement
Revenue minus ad spend · ₹374.00 per unit
− Product cost (40 × ₹220.00)− ₹8,800.00
Net profit
₹154.00 profit per unit
Bank settlement here is ad revenue minus ad spend; net profit subtracts your product cost. Flipkart commission, collection and shipping fees are not included yet — see the note below.
How this is calculated — with your numbers
Ad revenue₹19,960.00= 40 orders × ₹499.00
ROI3.99×= ₹19,960.00 ÷ ₹5,000.00 ad spend
Bank settlement₹14,960.00= ₹19,960.00 revenue − ₹5,000.00 ad spend
Product cost₹8,800.00= 40 orders × ₹220.00
Net profit₹6,160.00= ₹14,960.00 settlement − ₹8,800.00 product cost
How to calculate Flipkart ad ROI
Start with the revenue your campaign generated (orders × average selling price). Divide it by ad spend to get ROAS. Then subtract every per-order cost — product, Flipkart commission, shipping — and the ad spend itself to get the real profit the campaign produced.
ROAS: Ad revenue ÷ ad spend
ACOS: (Ad spend ÷ ad revenue) × 100
Net profit: Gross profit on ad orders − ad spend
Ad ROI: (Net profit ÷ ad spend) × 100
Example: ₹5,000 spend, 40 orders at ₹499, ₹220 product cost, 12% commission and ₹55 shipping gives a 3.99× ROAS, 25.1% ACOS and about ₹1,563 net profit after ads — roughly a 31% ad ROI. Replace the sample values with your own campaign numbers.
ROAS, ACOS, ad ROI and break-even explained
ACOS
Advertising cost of sales — ad spend as a percentage of ad revenue. It is the inverse of ROAS: 4× ROAS equals a 25% ACOS. Keep it below your break-even ACOS.
Ad ROI
The true return: net profit after product cost, Flipkart fees and ad spend, divided by ad spend. A positive ad ROI means the campaign made money.
Break-even ROAS
The minimum ROAS where the campaign neither makes nor loses money, set by your margin. Spend that pushes ROAS below this loses money on every order.
Make your Flipkart ad ROI estimate more accurate
- Take ad spend and ad-attributed orders from the same date range in your Flipkart Ads report.
- Use the category commission from your Flipkart rate card, not a rounded guess.
- Include shipping, collection and fixed fees per order, plus packaging in product cost.
- Account for returns and RTO separately — ad-driven orders that come back still cost you.
- Compare the estimate with your settlement and adjust bids so ROAS stays above break-even.
Flipkart Ad ROI Calculator FAQ
Is this Flipkart ad ROI calculator free?
Yes. It is free, works without login and calculates ROAS, ACOS, ad ROI and net profit instantly in your browser.
What is a good ROAS on Flipkart Ads?
A profitable ROAS depends on your margin. The break-even ROAS equals selling price divided by gross profit per order. If your product margin is 30%, you break even at roughly 3.3× ROAS, so aim above that. The calculator shows your exact break-even ROAS.
What is the difference between ROAS and ACOS?
ROAS (Return on Ad Spend) is ad revenue divided by ad spend, shown as a multiple like 4×. ACOS (Advertising Cost of Sales) is ad spend divided by ad revenue, shown as a percentage. They are inverses: a 4× ROAS is a 25% ACOS.
How is ad ROI different from ROAS?
ROAS only compares revenue to ad spend and ignores product cost and marketplace fees. Ad ROI here is net profit — selling price minus product cost, Flipkart commission, shipping and ad spend — divided by ad spend, so it tells you whether the campaign actually made money.
What costs should I include per order?
Include product and packaging cost, the Flipkart category commission, shipping and collection fees, and any returns provisioning or GST outflow. The calculator has an advanced section for the commission percentage and per-order fees.
Why is my real Flipkart ad ROI different?
Attribution windows, returns, RTO, click-to-order lag, GST liability and settlement adjustments all change the final number. Treat this as a planning estimate and reconcile it with your Flipkart ads report and payment sheet.
Calculation note
This tool is a planning estimate, not financial advice. Flipkart commission rates, ad attribution windows and settlement values can change. Always confirm against your Flipkart Ads report, rate card and payment sheet before setting budgets.